It’s always interesting to see how different industries market their products throughout history – how their marketing strategies change, or not, with the culture of the time. The Buffalo Bill Center of the West’s McCracken Research Library is a fantastic resource to see how gun companies have advertised throughout American History.

Below is a series of Christmas ads produced at the turn of the 20th century and a couple of decades thereafter. They can be found in the Center’s digital collections under MS111 Roy Marcot Firearms Advertisement Collection.

1899 - L.C. Smith & Bros. Known more for their long guns, L.C. Smith, like many gun manufacturers, dabbled in other industries, including this ad for their “premier typewriter.”
1901 - Winchester Repeating Arms Co. Featured in Outdoor Life Magazine.
1909 - Harrington & Richardson
1910 - J. Stevens Arms & Tool Co. Featured in National Sportsman
1910 - Maxim Silent Firearms Co. Featured in National Sportsman.
1911 - J. Stevens Arms & Tool Co. Featured in National Sportsman
1913 - J. Stevens Arms & Tool Co. Featured in National Sportsman
1911 - The Marlin Firearms Co. Featured in National Sportsman
1920 - Winchester Repeating Arms Co. Featured in The Literary Digest
1922 - Birmingham Small Arms Co. Featured in National Sportsman
1922 - L.C. Smith & Bros. (Hunter Arms). Featured in National Sportsman
1922 - Ithaca Gun Co. Featured in National Sportsman

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WHAT TO READ NEXT